College degree holders generally find higher-paying jobs than high school graduates. Several car companies recognize the increased buying power of these consumers and offer incentives to college students and graduates.
Typical programs offer ($500) discounts to students who have graduated within 2 years or will graduate within 3-12 months. Some offer incentives to any currently enrolled college student.
Some programs apply only to certain models, some require vehicle financing through their own finance company. Some College Grad Programs function like “first-time buyers” programs and offer leniency in credit requirements, with no discount.
It can be difficult to keep track of programs offered by various manufacturers. Most accurate information is found on the companies’ websites under financial services; however, you may find program outlines on sites such as Edmunds or Kelly Blue Book.